You can say what
you do on a call.
It disappears the second you try to write it down.
3 months rebuilding your message from your actual story… then teaching you to run it yourself so you attract more clients and bring in more revenue.
You've built something real.
Your social is quiet about what it is.
You know your work is good. Clients who hire you stay, refer, come back. In a conversation you can explain exactly what you do and why it works.
Then you go to write a caption about it and the whole thing goes flat.
So you write around it. You post the encouraging thing, the relatable thing, the thing that gets likes from other people in your industry. Your page fills up with content that makes people like you and never tells them what you sell.
Look, you're too close to your own business to see which version of yourself belongs on the page, and nobody has told you that you're allowed to pick one.
What We Actually Do
3 months. 2 private calls, Slack Monday through Thursday, and a blueprint you keep.
Month one I build it. Month two you write and I correct you.
Month 3 we look at what happened and tighten it.
You finish being able to write this yourself and manage your social media on a new level,
which is the whole point.
MONTH ONE
The story session and the blueprint
We start with 90 minutes where you tell me how you got here. All of it, including the parts you don't put online. The version you'd tell a friend, not the version on your About page.
5-7 days later you get your blueprint. Who you're for, what you say, how you say it, your content pillars, your offer language, your hooks and CTAs.
We walk through it on a call. You leave with your first 2 weeks of content mapped.
MONTH TWO
You write, I correct
You're posting now. Every caption you want eyes on goes into your Notion project that I review and comment on EVERY SINGLE THURSDAY and/or Slack. Trust me, it comes back marked up. Monday through Thursday, one business day.
This is the month you stop needing me. Most people don't believe that until it happens.
Your first monthly playbook lands at the end of it… aka… a mini audit, new hooks to try, what’s working on Instagram, and 3 action items you can take that very day.
MONTH THREE
Real data
Second private call. There's actual data now, so we look at what landed and why, and at what didn't.
Your offer language gets tightened against objections you've heard out loud from real people, which you hadn't heard when we started.
Second playbook, and a closing document: what changed, what you're running, what to watch for.
What You Leave With
Your blueprint. Your bio, offer language, content pillars, hooks, CTAs. Yours to keep.
Two monthly playbooks. My eyes on your page on a schedule, what's working that month, and 20 hooks written for you.
Lifetime access to Magnetic Messaging. My full course on becoming undeniable online.
A closing document. So you know exactly what you're running after I'm gone.
The ability to write this yourself. Which is the actual product.
You Leave Finished
A lot of programs end with you still needing the person who ran them. That's a business model, and it works, and I've watched people pay for the same foundation three years running.
Month three ends with a document telling you what you're running and why. If you never speak to me again, you can still run it.
If you want to keep going, there's a door for that. It's month to month… or even an upgraded version where we tackle your offers, website, email funnels, and more.
This is probably not for you if:
You haven't started yet. Everything here assumes you have real clients and real feedback to work from.
You want someone to write your content for you. I'll correct what you write, and by month three you won't want me to write it.
You want to be told you're doing everything right. I'm going to tell you what isn't working, in writing, more than once.
$5,200
Three months. Or three payments of $1,800.
If you've bought the No BS Instagram Audit in the last 30 days, your $500 comes off.
I take three new clients a month
FREQUENTLY ASKED QUESTIONS
HOW MUCH TIME DOES THIS TAKE ME?
The story session is 90 minutes. The two calls are an hour each. Everything else is you writing, which you're already doing, and me marking it up.
WHAT IF I DON'T KNOW WHAT MY STORY IS?
That's the 90 minutes. You talk, I find it. Nobody arrives knowing.
DO I HAVE TO BE ON INSTAGRAM?
No. Instagram is where most of my clients are and the work applies anywhere you use words.
WHAT IF I GET TO MONTH THREE AND IT ISN'T WORKING?
Then we find out why on the second call, which is what it's for. I'd rather know in month three than have you quietly leave.
CAN I START WITH SOMETHING SMALLER?
Yes. The audit is $500, tells you whether I'm right about your business, and the $500 comes off this if you decide within 30 days.
WHAT'S THE DIFFERENCE BETWEEN THIS AND SAY IT EVERYWHERE?
This fixes your message. Say It Everywhere fixes everything your business says, including your offers, your website, your emails and your sales calls. Most people need this one.
FREQUENTLY ASKED QUESTIONS
HOW MUCH TIME DOES THIS TAKE ME?
The story session is 90 minutes. The two calls are an hour each. Everything else is you writing, which you're already doing, and me marking it up.
What if I don't know what my story is?
That's the 90 minutes. You talk, I find it. Nobody arrives knowing.
Do I have to be on Instagram?
No. Instagram is where most of my clients are and the work applies anywhere you use words.
What if I get to month three and it isn't working?
Then we find out why on the second call, which is what it's for. I'd rather know in month three than have you quietly leave.
Can I start with something smaller?
Yes. The audit is $500, tells you whether I'm right about your business, and the $500 comes off this if you decide within 30 days.
What's the difference between this and Say It Everywhere?
This fixes your message. Say It Everywhere fixes everything your business says, including your offers, your website, your emails and your sales calls. Most people need this one.
Not Sure Yet?
Start with the audit. 10 pages on what your Instagram is actually saying,
$500, and it comes off this if you go further.
Kelsey Smith
Messaging and positioning for people who have already built the thing.
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